Young Blood Cosmetics Case Study

The Challenge

Youngblood Mineral Cosmetics is a leading mineral make-up brand stocked at beauty salons and sold online as well. Challenges

To increase online sales without effing the stockists (Hint.. means no online promotions or offers for abandoned cart audiences)
Increase online sales of foundations (the bestseller) to newer audiences without skin-color matching

The Process

Audit the ad account; ii) mapped avatars iii) competition review iv) market analysis

The Solution

ROAS (Return on Ad Spend) from Facebook ads X3.81

Cold Audience ROAS from Facebook ads X3

Increased online traffic by 125% in less than 3 months

42% increase in Revenue

Website

https://youngbloodmineralcosmetics.com.au

Skills Used

Paid Ads,Paid Ads

Industry

Beauty

Results by the numbers

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

More Case Study

0.63 ROAS

Tracey Cooper

Tracey Cooper is an upmarket English homeware brand and eeded our help to create and establish a strong brand on social media (FB & IG) in order to differentiate from other upmarket homeware brands and help grow sales.

Read Case Study

0.39 CPO

Hopper

Hopper wanted to improve their dynamic campaigns with the help from a Facebook ads expert

Read Case Study

0.75 CPL

3D Printing Tech

I worked with 3D printing tech, a 3D printing shop out of Atlanta focusing on 3D production and manufacturing. Having had some success with digital, they were looking for a way to refine their paid strategy to focus exclusively on an industrial commercial buyer profile, as opposed to individuals with small/singular printing jobs. By refining our targeting and leveraging audience strategy to only focus spend on B2B traffic, we were able to increase the new sale conversion rate 75%.

Read Case Study

0.6 CPL

La Natural

E-commerce design and development

Social Media content

Social Media Management

Social Media ads

E-mail marketing

Read Case Study

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

‍

Read Case Study

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

Read Case Study

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

Read Case Study

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

Read Case Study